Just goes to show

Even prominent editors and authors can't predict the future. Sol Stein is a high-up editor/novelist who's written a couple books on writing. The book I'm reading was published fourteen years ago, and I found this jewel of a quote in a chapter on titles:

"Another American author, winner of the Nobel Prize, had a novel that for a while he called Twilight. Not exactly a grabber that invites you to open to the first page. The author is William Faulkner. Does Twilight conjure up the energy of The Sound and The Fury?"

No sir, it does not. It conjures up screaming crowds of teenage girls who swoon over a marble-chested undead being who reads minds and sparkles in the sun. Twilight (the SM version) may fade, and The Sound and The Fury may endure the ages, but to enhance popularity, I suggest Robert Pattison.

And after you have hired him, fire his hairdresser.